The Ben Franklin Effect

Benjamin Franklin

The summer before I left for college my mother made me read a book. That book was Ben Franklin’s autobiography. In his autobiography, Ben Franklin teaches that the best thing someone can do is to ask for help. If you ask someone for help, you become an investment of that person. Now, you have two people aligned with your energy and vision. Two people are now attracting like-kind energy.

Interestingly, Ben Franklin also said, “He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged.” In other words, if you do them a favor once, you are more apt to do them another favor.

By David Meltzer
**To experience how to take action on these principles, visit

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

-Benjamin Franklin