So, I live by the mantra I introduced in the book: make a lot of money, help a lot of people, and have a lot of fun. Like I said, it brings me peace and balance in both business and life. It’s the “peace and balance” part I want to talk about in more depth. For instance, “make a lot of money” is typically more applicable to the “business” element than the “life” element, although I suppose good outside investments or winning the lottery could be categorized under “life”. I am not ashamed to put “make a lot of money” first because, hey, we’re a capitalistic society. Besides, things cost money (I have four kids, three of whom are girls … need I say more … actually, I do need say more – I live in Southern California where the cost of gas is probably what some people pay elsewhere for rent).
But most importantly, Money is a powerful energy and we must be able to attract it. By making a lot of money, and attracting that energy it then is even easier to attract the other two parts of my mantra – helping a lot of people and having a lot of fun. The more profitable my business, the more people I am able to employee. Also because of my Giving Value – one of the Key Elements supporting the Principle of Foundation as discussed in the book – I incorporate a charitable component into every aspect of my business. It can be obvious, such as the dinner we host for my business partner Pro Football Hall of Famer Warren Moon at the Pro Bowl every year with all proceeds going to St. Jude Children’s Hospital. Or it can be more subtle, like my internship training program where I am teaching the next generation how to succeed. But be it time, money, situational knowledge, or relationship capital, every project we are involved in has something that helps people (this is in addition to my own personal donations of the same). And I like to help a lot of people because as the old adage goes, “the more, the merrier”.
The concept of “merrier” leads into the third part of my mantra – have a lot of fun. In a business sense, this can also be more of a matter of loving what you do because I realize, for instance, can a mortician have a lot of fun? The nature of my sports marketing business lends itself to both loving what I do, and because of all the events we go to and people we meet, having a lot of fun.
But don’t forget, it all comes back to “peace and balance”. Sometimes things happening in “life” can balance out things happening in “business” and visa versa. For instance, as I relay in the book, during my transitional phase, I was in what others would have perceived in a financial and personal mess … and yet I was happy! And if you can’t find that peace and balance, you need to change your circumstances. Then I promise you that you too can make a lot of money, help a lot of people, and have a lot of fun.