Say No To Coffee, Just Grind

David Meltzer discusses getting coffee
Say no to getting coffee

Hours spent in the office doing business are not the time to sit back, relax, or socialize. I try to be as efficient, effective, and statistically successful as possible during work hours (and beyond). The conventional offer of “getting coffee” is, in my opinion, one of the most frustrating offers that can be made. I rarely take anyone up on the offer to “do lunch” during work hours.  Just consider the amount of time that it takes to get to and from a coffee or lunch meeting, and how much business could be done in that same time. Then, think about the inefficiencies of utilizing that time for things such as small talk, even before you get to the critical business issue.

Have an objective in mind

I have the objective to try and keep every phone call to a maximum of five minutes. When it comes to live meetings, I prefer them to take place at my office or overlapping other meetings I have outside the office, which I call “holding court”. Even then, I try to keep those meetings to 20 minutes long. So many people make the excuse that they are “doing business” and then leave the office to do unimportant things, or overlap their meetings around errands. Make no mistake, I’m not advising against meeting people in person. I’m saying take control of the business opportunity and have them come to you, or meet them somewhere convenient when you are outside the office.

No coffee, just grind

The majority, if not almost all, of lunch and coffee meetings that take place are nothing but an inefficient use of time, and I would suggest to not only reject almost every such offer during work hours but also stop asking for coffee meetings unless they’re absolutely necessary. Make sure that you focus on making efficiency a key principle when chasing your objectives. Stay focused in on critical business issues and you will find that focus will provide you everything you desire in business and life.

By: David Meltzer


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